The first and only comprehensive book that informs and guides emerging artists



Buy the English book for EUR 18.- / German book for EUR 15.- plus shipping

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The book exists in German in two language versions: One uses exclusively feminine and another exclusively masculine forms.



All the knowledge for
a successful career
as an artist

From study to the artist's death

Clearly structured and
easy to understand

168 pages
from professionals for professionals


The success story of Xiyyyyyao Wannnnng
"I have known one of the authors for a very long time. Therefore, I have been fortunate enough to benefit from this knowledge for several years. I can confirm that everything in this book works 100%!"


We talk plain:

What does
success mean to you?

What is
the personal price?

What are
your chances?


The success story of Xiyyyyyao Wannnnng
"I started with nothing and today I am a successful and independent artist who can make a living from her art."
(Xiyyyyyao Wannnnng is now represented by mega-galleries worldwide)


We talk about:

Studies
Artistic development
Studio
Exhibiting
Selling
Self-promotion
Finding a gallery
Taxes
Crises
Children
Choosing the right location
Hobby or profession
& much more


The success story of Xiyyyyyao Wannnnng
"Of course, success is not magic, it is the result of hard work. But it pays to acquire knowledge from others, make a clear plan, and then move forward slowly but steadily with an iron will!"


Contents of the book:

  1. Chapter Page
  2. Preface 13
  3. 1. The basis 17
    1. 1.1. Art 17
    2. 1.2. The artist 18
    3. 1.3. Success 19
  4. 2. The system 21
    1. 2.1. Players and terms 21
    2. 2.2. The different leagues of the art world 28
    3. 2.3. Mechanisms in the art system 27
    4. 2.4. Other influences 32
  5. 3. Art – the reality check 37
    1. Art is a luxury 37
    2. ….
    3. Art attracts speculators 40
  6. 4. The life of an artist 43
    1. 4.1. Basic requirements 44
    2. 4.2. Your microcosm 46
    3. 4.3. Career planning 47
    4. 4.4. Choosing the right location 48
    5. 4.5. Studies 50
    6. 4.6. Partners and children 53
    7. 4.7. Responsibility 56
    8. 4.8. The free artist? 59
    9. 4.9. The positive power of art 60
  7. 5. Your demeanor as an artist 63
    1. 5.1. Your artist persona 63
    2. 5.2. Cultivate your brand 66
    3. 5.3. General social acceptability 66
    4. 5.4. Interaction with other artists 67
  8. 6. Your art 73
    1. 6.1. Develop an understanding of art 73
    2. 6.2. Your studio 76
    3. 6.3. Your work process 77
    4. 6.4. Aspects of your art 79
    5. 6.5. Dealing with criticism and its influence 86
    6. 6.6. Development 87
    7. 6.7. Document and keep an inventory 91
    8. 6.8. Artist collectives, artist groups, and collaborations 93
  9. 7. The ten commandments 97
  10. 8. Factors and strategies for success 107
    1. 8.1. Factors 107
    2. 8.2. Strategies 111
  11. 9. Practical knowledge 119
    1. 9.1. Exhibiting 119
    2. 9.2. Selling 123
    3. 9.3. Working with a gallery 132
    4. 9.4. Make your art collectible 140
    5. 9.5. Other ways to earn money as an artist 142
    6. 9.6. Perfecting your résumé and your bibliography 144
    7. 9.7. Self-promotion 149
    8. 9.8. Bureaucracy 153
  12. 10. Dealing with success and failure 157
  13. 11. Plan B or exit? 161
  14. 12. The death of the artist 165
  15. Closing words 167

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